LQ

Where I Add Value

At the intersection of law, geoeconomics, investment, governance and diplomacy.

My career across government, business, international institutions and diplomacy has shaped a perspective that connects disciplines, bridges institutional divides and brings sound judgment to consequential decisions.

Los Angeles London Geneva Abu Dhabi Dubai Singapore
  • Los Angeles
  • London
  • Geneva
  • Abu Dhabi
  • Dubai
  • Singapore
“I can take the same difficult message to a minister and a chief executive, in the language each understands, and make it heard, bridging worlds that do not always speak to one another.”
Lubna Qassim
01

Geoeconomics & Global Strategy

I advise governments, institutions, and businesses navigating a more fragmented and competitive international order.

  • Geopolitical risk and geoeconomic strategy
  • Gulf strategy and international positioning
  • Economic statecraft and multilateral engagement
  • Fragmentation, competition, and shifting alliances
  • Scenario planning and strategic foresight
02

International Law & Legal Strategy

As a trained and qualified lawyer, I bring legal rigour to complex international, commercial, and public-policy questions.

My current work includes AI and technology regulation, with a focus on the evolving frameworks shaping how emerging technologies are developed, governed and used.

  • International law, treaties, and multilateral legal processes
  • International trade, investment law, and economic regulation
  • Cross-border transactions, regulatory strategy, and compliance
  • Human rights, international humanitarian law, and accountability
  • Legal risk in politically sensitive and cross-jurisdictional environments
03

Investment, Economic Security & Cross-Border Capital

I advise on investment and capital strategies where economics, regulation, and geopolitics increasingly intersect.

  • Foreign direct investment and cross-border capital flows
  • Investment strategy, market entry, and economic diplomacy
  • Sanctions, export controls, and regulatory exposure
  • Economic security and strategic-asset considerations
  • Sovereign wealth, institutional capital, and long-term investment
04

Boards, Governance & Strategic Advisory

I serve and advise boards and senior leaders confronting complex, high-consequence decisions.

Across my career, I have served on boards across finance, education, philanthropy, family business, and government. That experience informs practical counsel on governance, oversight, risk, and institutional effectiveness.

  • Board governance, oversight, and accountability
  • Audit, risk, and regulatory compliance
  • Institutional reform and public-policy effectiveness
  • Stakeholder engagement and reputation
  • Decision-making in highly regulated or politically sensitive environments

Committee experience includes: Audit and Risk · Executive · Investment · Human Resources and Remuneration · Governance and Nominations

05

Diplomacy, Dialogue & Peacebuilding

I convene and advise across governments, international institutions, faith communities, and civil society in support of dialogue, prevention, and durable stability.

  • Multilateral and preventive diplomacy
  • Dialogue among states, faiths, and institutions
  • Interfaith and intercultural understanding
  • Humanitarian diplomacy and international cooperation
  • Convening governments, faith leaders, and international organisations

“Lubna’s deep experience across government, diplomacy, law and finance provides her, and those she advises, with a distinctive and highly potent quiver of expertise, strategic insight and practical solutions.

Combined with her personal strengths as a considered listener, lateral thinker and astute adviser, this makes her a trusted and resourceful strategic partner, capable of delivering incisive analysis and navigating complex challenges with clarity and sound judgement.”

Bob CharltonLegal Consultant, Former Partner at Magic Circle Law Firms

The questions I work on

Perspective for consequential decisions.

To discuss an advisory engagement, please get in touch.

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